Doctor of Philosophy in Health and Human Performance, University of Florida, 2007
Master of Exercise and Sport Sciences, University of Florida, 2002
Bachelor of Science in Exercise and Sport Sciences, University of Florida, 2001
Sport advertising and sponsorship effectiveness
Emerging technology and sport video games
Experimental design in sport marketing
Sport consumer behavior
Beth Cianfrone joined Georgia State University in 2007 and specializes in the areas of sport marketing communications and consumer behavior. She received her B.S., M.E.S.S., and Ph.D. in sport management, all from the University of Florida. Cianfrone is the program coordinator of the sport administration M.S. program and Ph.D. concentration, and co-director of the Center for Sport and Urban Policy. She teaches graduate courses in sport marketing, consumer behavior, communication and management/leadership.
She is a current member of the North American Society for Sport Management (NASSM), Sport Marketing Association (SMA) and the Atlanta chapter of Women in Sports and Events (WISE). She previously held member-at-large positions on the NASSM Executive Council and SMA Executive Board, served as a NASSM publicity and promotions committee member, and in 2010 was the SMA Academic Conference co-chair. She serves (or has previously served) on the editorial board for several journals, including the Journal of Sport Management, Sport Marketing Quarterly, Journal of Applied Sport Management and Sport & Entertainment Review.
Cianfrone was named a NASSM Research Fellow in 2015 and the 2019 recipient of SMA’s Stotlar Award for her impact on graduate students. She has published more than 40 research articles/book chapters and presented her research more than 70 times at international and national academic conferences.
McGehee, G. M., Cianfrone, B. A., and Kellison, T. (accepted). “Interaction of communication from the sport organization, media, and public perspectives: How does messaging relate and differ?” Journal of Sport Management.
Cianfrone, B. A. (2018). “Rising above the clutter: Brand awareness of sponsorships.” Sport and Entertainment Review, 3(1), 9-13.
Cianfrone, B. A., and Zhang, J. J. (2013). “The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games.” International Journal of Sport Communication, 6, 325-347.
Cianfrone, B. A., and Baker, T. A. (2010). “The use of student-athlete likenesses in collegiate sport video games: An application of the right of publicity.” Journal of Legal Aspects of Sport, 20, 35-74.
Cianfrone, B. A., and Zhang, J. J. (2006). “Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports event.” Journal of Sport Management, 20, 322-344.