Return to Directory

Natasha Brison

Clinical Assistant Professor    Program Coordinator    
Master of Science in Sport Administration, Georgia State University, 2000
Juris Doctor, University of Georgia School of Law, 1998
Bachelor of Arts in Communications, Florida State University, 1995
Bachelor of Arts in English, Florida State University, 1995
Advertising and Marketing Law
Athlete Endorser Effectiveness
Social Media and Sport Consumer Behavior
Entrepreneurship and Sport

Natasha Brison has published works in respected academic journals such as the Journal of Legal Aspects of Sport, the Sport Marketing Quarterly, and the Arizona State University Sport and Entertainment Law Journal. Brison gained experience as an educator and a practitioner while working with organizations such as the Atlanta Braves, City of Atlanta Department of Parks and Recreation, the Atlanta Silverbacks, and serving as Assistant Legal Counsel for USA Track & Field in Indianapolis, IN. She has been invited to guest lecture in programs at California State University Pennsylvania, the Georgia Institute of Technology, and the University of Georgia. Additionally, with over 12 years of experience as a sport and entertainment attorney and entrepreneur, she has an active practice as a marketing consultant for professional athletes on issues related to brand awareness, social media management, and social responsibility initiatives.

Natasha Brison CV


Brison, N., Baker, T.A., and Byon, K.K. (2013). “Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing.” Journal of Legal Aspects of Sport, 23(2), 55-71.

Baker, T.A., Brison, N., and Byon, K.K. (2013). “Like it or not…Coastal Contacts case sets guidelines for ‘Like-gating’ on Facebook.” Sport Marketing Quarterly, 22(2), 59-62.

Brison, N., Baker, T.A., and Byon, K.K. (2012). “Going Global: What U.S. Sport Products and Brands Should Know About Advertising Laws in China.” International Journal of Asian Society for Physical Education, Sport and Dance, 10(1), 8-23.

Brison, N. (2012). “False Advertising on Enhanced Water Labels: An Analysis of Ackerman vs. the Coca Cola Company and Energy Brands Inc (d/b/a Glaceau).” Sport Marketing Quarterly, 21(3), 195-198.

Brison, N., Baker, T., and Byon, K. (2012). “False Advertising Claims: Analysis of Potential Athlete Endorser Liability.” Ariz. St. Sports & Ent. L.J., 2(1), 163-194.