College of Education
Sports Administration
Master of Science
Program Coordinator: Brenda Pitts, Ed.D.
Concentration Areas: Facilities Management; School, College, and Professional Sports Management; Sports Club and Fitness Management; Sports Information; Sports Marketing and Promotions
The M.S. major in Sports Administration is designed to prepare students for career opportunities in commercial and educational settings. High schools, colleges and universities, fitness centers, tennis clubs, sports instruction centers, sports arenas, athletic clubs, and professional sports teams are among the many sports organizations and enterprises which require highly trained personnel.
Program of Study 2007-2008
A. Core Studies (9)
Required (6):
KH 6380 Introduction to Sports Management (3)
KH 7200 Cultural Aspects of Sport (3)
Select one (3):
EPRS 7900 Methods of Research in Education (3)
KH 7820 Research Design (3)
Mk 8200 Marketing Research (3)
B. Major Concentration
Required (18):
KH 6560 Budgeting and Finance in Sports and Recreation (3)
KH 7150 Development and Revenue Generation in Sports (3)
KH 7410 Sports Marketing and Promotions (3)
KH 7610 Sports Law (3)
KH 7662 Internship in Sports Management I (3)
KH 7663 Internship in Sports Management II (3)
Select one of the following five concentration areas (9):
1. Facilities Management Concentration
Required (3):
KH 7380 Planning and Management of Sports Facilities (3)
Select two (6):
COMM 6600 Media Management and Marketing (3)
COMM 6610 Desktop Editing and Publishing (3)
C0MM 6660 Corporate Communication (3)
EPEL 7510 Issues of School Governance (3)
KH 6960 Seminar (3)
KH 7690 Practicum in Sports Administration (3)
KH 7810 Directed Readings and Research (3)
MBA 8030 Law, Ethics, and Governance (3)
MBA 8140 Marketing Management (1.5) and MBA 8240 Strategic Marketing Techniques (1.5)
MBA 8150 System and Operations Management (1.5) and MBA 8250 Business Process
Management (1.5)
MBA 8160 People in Organizations (1.5) and MBA 8260 Leadership and Organizational
Change (1.5)
MGS 8300 Human Resource Management (3)
MGS 8410 Organizing to Compete (3)
MGS 8450 Organizational Development and Change (3)
MGS 8730 Project Management (3)
MGS 8890 International Management (3)
PAUS 8431 Leadership and Organizational Behavior (3)
POLS 8700 Introduction to Public Administration (3)
POLS 8743 Public Personnel Administration (3)
Other courses may be selected with consent of adviser.
2. School, College, and Professional Sports Management Concentration
Required (6):
KH 7100 Administration of Sports Programs (3)
KH 7380 Planning and Management of Sports Facilities (3)
Select one (3):
COMM 6600 Media Management and Marketing (3)
COMM 6610 Desktop Editing and Publishing (3)
COMM 6660 Corporate Communication (3)
EPEL 7510 Issues of School Governance (3)
EPEL 8350 Policy Formulation and Educational Decision Making (3)
EPHE 8320 College on University Law (3)
KH 6960 Seminar (3)
KH 7690 Practicum in Sports Administration (3)
KH 7810 Directed Readings and Research (3)
MBA 8030 Legal, Ethical and Regulatory Environment of Business (3)
MBA 8140 Marketing Management (1.5) and MBA 8240 Strategic Marketing Techniques (1.5)
MBA 8150 System and Operations Management (1.5) and MBA 8250 Business Process Management (1.5)
MBA 8160 People in Organizations (1.5) and MBA 8260 Leadership and Organizational
Change (1.5)
MGS 8300 Human Resource Management (3)
MGS 8410 Organizing to Compete (3)
MGS 8450 Organizational Development and Change (3)
MGS 8730 Project Management (3)
MGS 8890 International Management (3)
PAUS 8431 Leadership and Organizational Behavior (3)
POLS 8700 Public Budgeting (3)
POLS 8743 Public Personnel Administration (3)
RMI 8000 Perspectives on Risk and Insurance (3)
Other courses may be selected with consent of adviser.
3. Sports Clubs and Fitness Management Concentration
Required (9):
KH 7380 Planning and Management of Sports Facilities (3)
KH 7500 Physiology of Exercise (3)
KH 7630 Fitness Program Management (3)
4. Sports Information Concentration
Select two (6):
COMM 6600 Media Management and Marketing (3)
COMM 6610 Desktop Editing and Publishing (3)
COMM 6630 Public Relations Writing (3)
Select one (3):
COMM 6620 Problems in Public Relations (3)
COMM 6660 Corporate Communication (3)
COMM 8050 Principles of Persuasion (3)
KH 6960 Seminar (3)
KH 7690 Practicum in Sports Administration (3)
KH 7810 Directed Readings and Research (3)
PHOT 6050 Photography (3)
Other courses may be selected with consent of adviser.
5. Sports Marketing and Promotions Concentration
Select two (6):
Mk 8100 Buyer Behavior (3)
Mk 8300 Marketing Communications and Promotions (3)
Mk 8340 Sales Management (3)
Mk 8600 International Marketing (3)
Select one (3):
COMM 8050 Principles of Persuasion (3)
KH 6960 Seminar (3)
KH 7690 Practicum in Sports Administration (3)
KH 7810 Directed Readings and Research (3)
MBA 8140 Marketing Management (1.5) and MBA 8240 Strategic Marketing Techniques (1.5)
MK 8110 Marketing to Older Consumers (3)
MK 8510 Business-to-Business Marketing (3)
MK 8620 Product Management (3)
MK 8800 Services Marketing (3)
MK 8900 Strategic Market Planning (3)
Other courses may be selected with consent of adviser.
Program total: minimum of 36 semester hours
For more information check the Sports Administration website