Robinson College of Business Assessment Process

 

In 1996, the college began the process of developing and implementing a formal program assessment process.  Groups of faculty were appointed as assessment teams for each program, and a faculty member with strong empirical research skills was appointed to coordinate the effort for the college.  An assessment manual was developed for the college, and several workshops were held to train faculty in program assessment methodologies.  Then the program assessment teams set about the task of developing an assessment plan for each program.

 

The assessment plan for each program begins with the mission statement for the program, which must be consistent with and supportive of the mission statement of the college.  A guiding principle is that each program mission statement indicates as concisely as possible what constituency is served and what value is created by the program for that constituency.  For most programs, the previously existing mission statements were found to be inadequate for assessment purposes, so they were rewritten as necessary.  Each program mission statement has been reviewed by the appropriate program council and approved by the RCB faculty.  Based on the mission statement, program objectives provide specific, though not necessarily measurable, statements of the intended impact of the program on the student.  For each program objective, one or more expected outcomes translate the program objective into a measurable statement(s) of program impact in terms of knowledge imparted, skills developed, career placement/advancement, etc.  Finally, for each expected outcome, one or more assessment methods are specified -- including, for example: comprehensive exams, evaluations of student projects, and surveys of students, alumni and employers.  Assessment teams were cautioned to develop assessment plans that reflect realistic goals and involve assessment methods that are supportable with available resources.

 

As assessment plans were developed for each program, they were submitted to the RCB assessment coordinator for review.  Most assessment plans went through several developmental drafts incorporating suggestions for improvement provided by the assessment coordinator.  Assessment instruments (e.g., exams, surveys, etc.) were then developed.  All of this developmental effort took place as GSU, along with the entire University System of Georgia, was converting all program curricula from the quarter system to the semester system.  The actual conversion to the semester system occurred in fall, 1998.  The 1998-99 academic year is the first year in which the assessment plans have been applied to all programs.  

 

The college has a clear policy with supporting responsibilities and procedures for ongoing assessment of academic programs.  Although program assessment is expected to be a continuous process within the program assessment teams, each program will be subjected to review by the Undergraduate or Graduate Program Council at least once every five years.  This process will be coordinated with a similar periodic review process that is mandated and conducted at the university level.  The program council will communicate its findings to the program director, along with guidance for correcting any deficiencies and suggestions for improvement of the program or the curriculum planning/assessment process.  The program council will follow up to ensure appropriate action is taken.

 

Henceforth, a complete assessment plan (structured as described above) must be included in any curriculum proposal that would create a new program or significantly change the mission, objectives, content, or requirements of an existing program.  The assessment plan will be reviewed by the appropriate program council along with the proposed curriculum.  Final approval of such a proposal by the RCB faculty will include approval of the assessment plan.