School of Marketing, Robinson College of Business, Georgia State University

Program

Marketing, BBA

Marketing, MS

Masters of Business Administration

Doctoral of Philosophy

Program mission

The undergraduate marketing curriculum is designed to provide students with the unique knowledge and skills to pursue a career in the field of marketing.  The program 1.) gives students an understanding of the social, economic, legal and ethical aspects of the marketing environments in which organizations operate; and 2.) provides students with the analytical skills and technical competence necessary to formulate strategic, integrated solutions to marketing problems.  The undergraduate marketing faculty is committed to delivering its services to students in an atmosphere that stimulates intellectual curiosity and fosters a desire for life-long learning.

Assessment Plan

Robinson College of Business BBA Assessment Plan for Core Learning Outcomes

Assessment Results

Mission statement element

Assessment objective

Method of assessment and sampling approach; date assessment administered

Results for the objective

Change in assessment results (from the previous report) for the assessment objective

What will be done differently in the future to improve the program and its assessment

 Analytical skills and technical competence necessary to formulate strategic, integrated solutions to marketing problems

 Students will demonstrate an ability to critically analyze a firm’s marketing problems and formulate effective marketing solutions in the key decision areas of price, promotion, product and distribution.

 Annual review of projects, case analyses, and/or exams in the core courses with particular attention to MKT 4900, the capstone course in the undergraduate marketing curriculum

Analytical skills and technical competence necessary to formulate strategic, integrated solutions to marketing problems

 Students will understand the basic principles of buyer behavior (including market segmentation, consumer and industrial decision-making processes, cross-cultural differences, and factors affecting customer satisfaction), and they will be able to apply this knowledge in solving marketing problems

 Annual review of projects, case analyses, and or exams in the core courses, with particular attention to MKT 4100-Buyer Behavior and MKT 4900 Marketing Problems.

 Analytical skills and technical competence necessary to formulate strategic, integrated solutions to marketing problems

 Students will be able to develop primary and secondary research projects and interpret, evaluate, and synthesize the results for purposes of marketing decision-making.

 Annual review of projects, case analyses, and/or exams in the core courses, with particular attention to MKT 4200-Marketing Research and MKT 4900-Marketing Problems.