The Georgia State University program in Sport Administration is one of only 27 accredited master’s degree programs in the country. It is designed to prepare students for careers in sport business. Colleges and universities, sport apparel manufacturers, sport arenas, sport marketing firms, athletic clubs, professional sport teams, and high schools are among the many organizations and enterprises that require highly trained personnel.
The
roles and functions of administration of sports programs in educational,
commercial, and professional settings are analyzed.
Students study budgetary theory and the process of planning as they relate to recreation and sports administration.
Students
study the policies, procedures, and processes of management, organization, and
administration as they apply to interscholastic, intercollegiate, or
professional athletic programs.
Prerequisite:
KH 6560 or consent of instructor.
Students
receive an overview of techniques and strategies of revenue producing
activities in sports. Emphasis is placed on developing a balanced, multifaceted
program of fund-raising and planned giving.
Students
study the role and significance of sports in contemporary society. Emphasis is
placed on issues which affect the athlete, coach, administrator, and the sports
fan.
Students study the planning, design, equipment, maintenance, and utilization of physical education, athletic, fitness, and recreational facilities.
Prerequisite:
one course in marketing.
Students
apply the principles of marketing and promotion to collegiate, professional,
and recreational sports marketing.
Students
apply law to selected aspects of education, commercial, and professional
sports.
Prerequisite:
consent of faculty adviser and consent of instructor.
Students receive practical administrative experience in a selected sport
setting. Internship may extend beyond one term.
Prerequisites:
consent of faculty adviser and consent of instructor.
Students receive practical administrative experience in a selected sport
setting. Internship may extend beyond one term.
Standard
3: Content Area- Socio-Cultural Context of Sport
Premise: The insightful sport manager will understand people who engage in sport within their respective living environments, thus comprehending their interest and values for sport participation and/or their sport spectator interest. Cultural influences on sport, from the social milieu, from social behaviors of the past, and for projection in the future, may be recognized through inquiry, quantitative analysis, and future prospects of how much socio-cultural phenomena as historical influences, philosophical ethos, economic volatility, political pressures, the legal system, education, and ethical dilemmas are revealed through sport and from sport participants.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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1.0 |
The socio-cultural environment in which sport exists |
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Lecture |
Test Comp Exams |
80% of students will score higher than 75% on test 90% of students will pass comp exam |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test NEED Comp
Data |
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1.01 |
Socio-cultural ethical dilemmas confronted in sport |
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Lecture Class debates |
Test Case Study Papers |
80% of students will score higher than 75% on test 80% of students will pass their case study paper |
93% of Papers received higher than 80% score |
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1.02 |
Social stratification and mobility opportunities
from sport |
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Lecture Case Studies |
Test |
80% of students will score higher than 75% on test |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test |
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1.03 |
Commercialization and mass media exploitation in
sport |
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Case Studies |
Case Study Papers Comp Exams |
80% of students will pass their case study paper 90% of students will pass comp exam |
93% of Papers received grades higher than 80% score NEED COMP
DATA |
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1.04 |
Ethnic and gender patterns causing barriers in sport |
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Case Studies |
Case Study Papers |
80% of students will pass their case study paper |
93% of papers received higher than 80% score |
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1.05 |
Sport as a microcosm of society |
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Lecture |
Test |
80% of students will score higher than 75% on test |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test |
Management and Leadership in
Sport
Premise: Management is advancing the organization through the efforts of others. As a result, the manager plans, organizes, leads, and evaluates these efforts. Leadership is creating the vision and goals for the organization and successfully conveying them and obtaining commitment toward them.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
|
1.0 |
Effective Management Practices |
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Interactive Lecture Fantasy Football Activity |
Essay Test Papers related to fantasy football activities |
80% of students will score higher than 80% on test 90% of students will successfully complete all
fantasy football projects |
7100: 79.3% scored higher than 80% on test 6380: 100% completion of fantasy football projects |
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1.01 |
Policy Development |
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Practical Application: Guest Speaker |
Policy paper |
90% of students will complete guest speaker review
and policy paper |
100% completed |
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1.02 |
Human Resource Management/ Development |
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Interactive Lecture Guest Speaker |
Essay Test |
80% of students will score higher than 80% on test |
7100: 79.3% scored higher than 80% on test 6380: 89% scored higher than 80% on test |
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1.03 |
Negotiation |
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Lecture/ Negotiation Activity |
Negotiation Exercise |
90% of students will successfully complete salary
negotiation exercise |
100% of students scored higher than 70% on coaching contract exercise; 10% scored between 71%-79% |
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1.04 |
Labor Relations |
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Interactive Lecture |
Essay Test |
80% of students will score higher than 80% on test |
79.3% scored higher than 80% on test |
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1.05 |
Conflict Resolutions |
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Interactive Lecture |
Essay Test |
80% of students will score higher than 80% on test |
79.3% scored higher than 80% on test |
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1.06 |
Strategic Planning |
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Interactive Lecture Fantasy Football Activity |
Papers related to fantasy football |
90% of students will successfully complete all
fantasy football papers |
6380: 100% completed assigned fantasy football papers |
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1.07 |
Organizational Behavior/Culture |
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Interactive Lecture |
Essay Test |
80% of students will score higher than 80% on test |
79.3% scored higher than 80% on test |
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1.08 |
Organizational Effectiveness |
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Lecture Current Event Discussions |
Current Events Papers |
90% of students will successfully complete Current
Events Paper |
97% completed current events papers. 94% of students received grades of higher than 80% on current events papers |
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1.09 |
Leadership Theory |
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Book Review |
Dale Carnegie Book Review |
80% of students will receive 80% or higher on book
review of Dale Carnegie’s How to Win
Friends and Influence People |
97% received higher than 80% on Carnegie papers |
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1.1 |
Resource Allocation |
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Lecture Fantasy Football Activities |
Papers related to fantasy football activities |
90% of students will successfully complete all
fantasy football projects |
5380: 100% completed all fantasy football papers |
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1.2 |
Governance |
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Lecture Guest Speakers |
Papers related to Guest Speakers |
80% of students will successfully complete guest
speaker reviews |
100% completed |
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1.3 |
Decision-Making |
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Fantasy Football Activities |
Papers related to fantasy football activities |
90% of students will successfully complete all
fantasy football projects |
6380: 100% completed all fantasy football papers |
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1.4 |
Problem Solving |
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Survival Activity |
Review papers |
90% of students will successfully complete papers |
100% completed |
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1.5 |
Conducting Feasibility Studies |
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Lecture |
Assess four segments of feasibility study separately |
100% will complete assignment with 90% pass rate |
90% of the students successfully evaluated five programs |
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1.6 |
Concepts in Planning and Designing a Venue |
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Lecture, videos, and power-point |
Calloway’s facility assessment tool |
Students will successfully evaluate a minimum of
five facilities |
90% of the students successfully evaluated five programs |
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1.7 |
Selection of a Planning Team and Architect |
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Lecture and Handouts |
Quiz from lecture and textbooks |
80% of students will pass exam |
An average of 95% of students passed the final exam over the past two semesters |
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1.8 |
Venue and Event Programming, Scheduling, and
Organizational Structure |
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Lectures and Handouts |
Test from assigned readings |
90% of students will pass exams |
An average of 95% of students passed the final exam over the past two semesters |
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1.9 |
Event Management Principles |
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Lecture |
Test from lectures |
90% of students will pass the exams |
90% of the students successfully answered questions related to event management |
Premise: Many sport activities occur in settings in which a person will have to choose a course of action based on ethical principles. Students will recognize and identify moral problems related to sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Moral and Ethical Development Theories |
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Lecture Ethical Dilemma Activity – Fantasy Football |
Test Fantasy Football Papers |
80% of students will score higher than 75% on test 90% of students will pass fantasy football papers |
7100: 79.3% scored higher than 80% on test 6380: 100% completed on fantasy football papers |
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Teleological and Deontological Theories of Ethics |
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Lecture |
Test |
80% of students will score higher than 75% on test |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test |
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Models of Ethical Analysis |
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Lecture |
Test |
80% of students will score higher than 75% on test |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test |
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Code of Professional Ethics |
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Interactive Lecture |
Essay Test |
80% of students will score higher than 75% on test |
53% scored lower than 75% on midterm, But
performance improved to 100% scoring higher than 75% on final test |
Premise: The student will be able to apply marketing concepts through the utilization, application, and initiation of marketing research. Development of marketing plans, fundraising campaigns, and corporate sponsorship proposals are key concept knowledge areas.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Internal and External Sources of Marketing
Information |
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Lecture |
Test Comp Exams |
80% of students will score higher than 75% on test 90% of students will pass comp exam |
Pitts |
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Marketing Theory and Relationship to the Sport
Industry |
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Lecture |
Test Comp Exams |
80% of students will score higher than 75% on test 90% of students will pass comp exam |
Pitts |
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Marketing Information Systems |
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Lecture |
Test Comp Exams |
80% of students will score higher than 75% on test 90% of students will pass comp exam |
Pitts |
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Industry Segmentation |
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Lecture |
Test |
80% of students will score higher than 75% on test |
Pitts |
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Marketing Mix and Strategies |
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Lecture |
Test Comp Exams |
80% of students will score higher than 75% on test 90% of students will pass comp exam |
Pitts |
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Sport Sponsorship |
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Interactive Lecture Guest Speaker |
Essay Test Sponsorship Paper Guest Speaker Papers |
80% of students will score at least 80% on test 80% of students will successfully complete
sponsorship papers 90% of students will complete guest speaker
evaluation paper |
86% scored higher than 80% on test 93% scored higher than 70% on sponsorship papers 100% completed guest lecture review |
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Sport Licensing |
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Lecture |
Essay Test |
80% of students will score at least 80% on test |
86% scored higher than 80% on test |
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Development of Marketing, Sponsorship Plan, or
Research Study |
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Marketing Paper |
Semester long project |
80% of students will pass marketing paper |
Pitts |
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Venue and Event Marketing |
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Event Marketing Paper |
Volunteer project with event management team |
Assessment paper of experiences |
Pitts |
Premise: Managers communicate with a variety of publics. Internally, for example, they communicate with the staff, coaches, and athletes and members of the board. Externally, they may communicate with the press, alumni, the media, consumers, and fans. Students will acquire and refine effective ways to communicate with all their constituencies.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Employee Relations |
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Fantasy Football Activity |
Fantasy Football Papers |
90% of students will successfully complete all
fantasy football papers |
100% completed |
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Community Relations |
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Interactive Lecture Guest Speaker |
Guest Lecture Papers |
90% of students will successfully complete guest
lecture papers |
100% completed |
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Media Relations |
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Press Conference |
Complete Press Conference |
90% of students will pass press conference
assignment |
6380: 90% scored higher than 80% on press conference 7100: 100% scored higher than 80% on crisis press
conference |
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Customer Relations |
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Interactive Lecture |
Essay Test |
80% of students will score 80% or higher on test |
7100: 86% scored higher than 80% on final |
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Image Enhancement |
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Press Conference |
Complete Press Conference |
90% of students will pass press conference
assignment |
6380: 90% scored higher than 80% on press conference 7100: 100% scored higher than 80% on crisis press
conference |
Premise: Financial management, planning and the budgetary components of the sports industry. Students will obtain the cognitive and application abilities to maximize success in the sports industry.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Principles of budgeting- types, purpose of
budgeting, how designed, for-profit vs. not for profit, advantages and
disadvantages of each type |
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Interactive Lecture Budgeting Exercises |
Test Budgeting Exercise |
80% of students will pass test 85% of students will successfully complete budgeting
exercises |
Midterm: 80% above 80% score Final: 48% above 80% score Budgeting Exercise: 92% scored higher than 70% |
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Practical Budgeting- design of budget types by
componet categories, event, facilities, professional, university/college
athletc, university recreation, etc. |
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Budgeting Exercises |
Budgeting Exercises Comp Exam |
85% of students will successfully complete budgeting
exercises 90% of students will pass comp exam |
Budgeting Exercise: 92% scored higher than 80% Need comp scores |
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Economic principles- scarcity, equilibrium, demand
curve, supply curve, utility, law of diminishing marginal utility, etc. |
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Interactive Lecture |
Essay Test Comp Exam |
80% of students will pass test 90% of students will pass comp exam |
7150: 86% scored
higher than 80% on test Need comp scores |
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Sources of Revenue- public, private, government |
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Interactive Lecture |
Essay Test Comp Exam |
80% of students will pass test 90% of students will pass comp exam |
7150: 86% scored
higher than 80% on test Need comp scores |
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Fund Raising Methods- licensing, sponsorship,
concessions, admissions (ticketing), private donors |
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Interactive Lecture Guest Speaker Fund Raising Project |
Fund Raising Project Comp Exam |
90% of students will pass fund raising paper 90% of students will pass comp exam |
100% of students scored higher than 80% on fundraising project Need comp scores |
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Theories and Methods of Financial Planning- short
term vs. long term investments, liquidity, risk, maximizing profits,
treasuries, CDs |
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Interactive Lecutre |
Test |
80% of students will pass test |
Midterm: 80% above 80% score Final: 48% above 80% score |
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Computer Program/ Internet- familiarization with
Internet as a research tool |
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Lab Work |
Computer Proficiency Exam |
95% of students will successfully complete computer
proficiency exam |
100% of students completed computer proficiency exam prior to comp exams |
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Spreadsheet Utilization as a financial management
tool (Excel, Lotus, Quattro Pro, Quicken Quickbooks) |
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Lab Work Budgeting projects Stock Game |
Budgeting Exercises Stock Game |
85% of students will successfully complete budgeting
exercises 90% of students will pass Stock Game |
Budgeting Exercise: 92% scored higher than 80% Stock Game: 76% scored higher than 80% on stock game; 100% scored higher than 70% |
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Economic Impact- its use and abuse, multipliers and
coefficients, case studies |
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Interactive lecture |
Test |
80% of students will pass test |
7150: 86% scored
higher than 80% on test |
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Economic Impact of Venues and Events |
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Interactive Lecture |
Test |
80% of students will pass test |
7150: 86% scored
higher than 80% on test |
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Methods of Financing venue bonds, public taxation,
corporate naming rights, and personal seat licenses |
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Interactive Lecture Finance Paper |
Test Finance Paper |
80% of students will pass test 80% of students will successfully complete finance
paper |
6560: 100% scored higher than 80% on finance paper 7150: 7150: 86%
scored higher than 80% on test |
Premise: Most sport activities occur in settings that are potentially litigious. Students will be familiar with the legal concepts in those areas that they are most likely to encounter in the workplace.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Tort Law |
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Interactive Lecture |
Essay Test Comp Exams |
80% of students will pass
test 90% of students will pass comp exam |
94% scored higher than 80%
on Final NEED Comp DATA |
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Risk Management Procedures |
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Risk Management Project |
Complete Project |
90% of students will
successfully complete project |
13% scored lower than 80%
on law project |
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Product Liability |
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Interactive Lecture |
Essay Test Comp Exam |
80% of students will pass
test 90% of students will pass comp exam |
94% scored higher than 80%
on Final NEED Comp DATA |
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Constitutional Law |
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Interactive Lecture |
Essay Test Comp Exam |
80% of students will pass
test 90% of students will pass comp exam |
94% scored higher than 80%
on Final NEED Comp DATA |
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Contract Law |
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Interactive Lecture Salary Negotiation |
Essay Test Comp Exam |
80% of students will pass
test 90% of students will pass comp exam 90% of students will pass negotiation exercise |
7100: 90% of students
scored higher than 80% on negotiation exercise NEED LAW Comp Data |
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Legal System |
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Interactive Lecutre |
Essay Test Comp Exam |
80% of students will pass
test 90% of students will pass comp exam |
94% scored higher than 80%
on Final NEED COMP DATA |
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Labor/ antitrust law |
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Interactive Lecture |
Essay Test |
80% of students will pass
test |
94% scored higher than 80%
on Final |
Premise: Methods appropriate for conducting quantitative and qualitative research in sport management are valuable to the sport manager who will analyze research data to predict future managerial strategies.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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Research methods and
designs for archival, historical, philosophical, descriptive, or experimental
research |
|
Lecture Research Project |
Test Research Project |
80% of students will pass
test and research project |
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Researhc questions and
hypotheses for sport management |
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Lecture |
Test |
80% of students will pass
test |
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Field data collection
techniques and data analysis in sport management |
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On-site data collection |
On-site project |
95% of students will
complete data collection project |
Pitts? |
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Information retrieval |
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Research activities for
on-site data collection |
On-site project |
95% of students will
complete data collection project |
Pitts? |
Standard 11: Content Area-
Field Experience in Sport
Management
Premise: A graduate student will benefit greatly from culminating in-depth experiences before entering the sport industry. Even if the student has had previous experience in sport management, an additional experience may expand the individual’s network and enhance job placement.
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Required Content |
Course |
Learning Activity |
Method of Assessment |
Outcome |
Use of Results |
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PRACTICA are part-time
work experiences in the sport industry, which may or may not be offered for
credit. Practica are often performed in proximity to the campus and usually
involve observing and providing assistance to another professional. They must
be directed and evaluated by a qualified faculty member with appropriate
supervision by an on-site professional |
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GSU Sport Administration
Graduate Program does not require Practica as part of its core curriculum |
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INTERNSHIPS are a
full-time work experience in the sport industry (40 hours/week) that are
offered for academic credit. This experience is actual work in a sport
management setting in which management practices are applied. Final
agreements and arrangements are completed by a member of the faculty. The
experience must also be directed and evaluated by a faculty member with
appropriate supervision by an on-site professional. |
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On-Site work |
Faculty Evaluation, On-site supervisor
evaluation, Internship Project |
95% of students will
successfully pass the internship course |
For academic year
2004-2005, 100% of enrolled students passed enrolled internship courses |