Course Descriptions

MajorClasses:

• Required:
  
  
  • KH 6380 Introduction to Sports Management
    The roles and functions of administration of sports programs in educational, commercial, and professional settings are analyzed. 
  • KH 6560 Budgeting and Finance in Sports and Recreation
    Prerequisite:Accounting and Economics.
    Students study budgetary theory and the process of planning as they relate to recreation and sports administration. 
  • KH 7100 Administration of Sports Programs
    Students study the policies, procedures, and processes of management, organization, and administration as they apply to interscholastic, intercollegiate, or professional athletic programs. 
  • KH 7200 Cultural Aspects of Sports
    Students study the role and significance of sports in contemporary society. Emphasis is placed on issues which affect the athlete, coach, administrator, and the sports fan. 
  • KH 7410 Sports Marketing and Promotion
    Prerequisite: one course in marketing.
    Students apply the principles of marketing and promotion to collegiate, professional, and recreational sports marketing. 
  • KH 7610 Sports Law
    Students apply law to selected aspects of education, commercial, and professional sports.

• Research Requirement:
  
  
  • EPRS 7900 Methods of Research in Education 
    Students study research methods, procedures, and designs. Preparation of research abstracts in education and related fields is include
  • MK 8200 Marketing Research 
    Prerequisite: MBA 8140.
    Marketing research focuses on the generation of primary data to improve decisions. This course helps students determine when research should be conducted and on designing the appropriate means for gathering and interpreting information. The course examines a range of methods of data collection made possible and develops skills in converting data to useful information that will improve marketing efforts. The course uses client-based group projects, extensive hands-on assignments, and readings to develop conceptual, analytical and communication skills

• Internship or Thesis Track:
  
  
  • KH 7662 Internship in Sports Administration
    Prerequisite: consent of faculty adviser and consent of instructor.
    Students receive practical administrative experience in a selected sport setting. Internship may extend beyond one term.
  • KH 7990 Master’s Thesis 
    Prerequisite:consent of adviser.
    Master's-level students in sports administration conduct research and complete a formal thesis.

Electives:

•  
  • KH 6960 Seminar
    Students study and discuss current topics relevant to the areas of health, physical education, exercise science, sports administration, and recreation.
  • KH 7150 Development and Revenue Generation in Sports
    Prerequisite: KH 6560 or consent of instructor. 
    Students receive an overview of techniques and strategies of revenue producing activities in sports. Emphasis is placed on developing a balanced, multifaceted program of fund-raising and planned giving.Students study the planning, design, equipment, maintenance, and utilization of physical education, athletic, fitness, and recreational facilities.
  • KH 7380 Planning and Management of Sports Facilities
    Students study the planning, design, equipment, maintenance, and utilization of physical education, athletic, fitness, and recreational facilities.
  • KH 7440 Sport Communication and Media
    The purpose of this class is to provide an overview of sport communication and media relations as they pertain to sport organizations. The class will focus on how sport organizations utilize and manage the media as an advantageous part of marketing.Specifically, discussions will center around the history of sport media, sport media outlets, impact of media on sport consumers, understanding of the strategic planning process, sports information roles, placement of stories, and the management of press conferences, press releases, websites, social media, sensitive situations and game operations.
  • KH 7690 Practicum in Sports Administration
    Students gain practical experience in sports marketing, sports information, coaching, or related areas of sports administration through a supervised experience in an appropriate sport setting.
  • KH 7810 Directed Readings and Research
    Prerequisite: consent of instructor.
    With the assistance of a faculty member, the student plans and implements an independent study project or research