Dr. Brenda Pitts traveled to Orlando, Florida for the 10th annual conference of the Sport Marketing Association (SMA). Dr. Pitts is one of the small group of Founders of the SMA, and she has served as the inaugural Vice-President for Academic Affairs. Dr. Pitts co-authored two research presentations: (1) Destination Marketing: Atlanta as Destination and the Atlanta Football Classic, and (2) Consumer Behavior and Market Demand Variables of the SEC Men's Basketball Tournament. The second presentation included the work of GSU students: Boreland J., Haynes C., Rodgers J., Shuyler E., Staten I., and Taylor A.